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    Categories: New Launch

Ford Performance Releases “Project RX”

Ford Focus RS RX © Ford Motor Company

The Ford Focus RS RX vehicle development is Ford Performance’s factory program in the FIA World Rallycross Championship series. “Project RX” takes an inside look at the development process between the Ford Performance team based in Dearborn, Michigan, the UK-based M-Sport, and Hoonigan Racing Division.

Ford Focus RS RX © Ford Motor Company

Ford Focus RS RX Race Program in 2016

Ford Focus RS RX © Ford Motor Company

  • Two-car team campaigning in the FIA World Rallycross Championship
  • Both drivers will compete under the Hoonigan Racing Division banner
  • Hoonigan Racing Division drivers will be back in action May 6-8 in Hockenheim, Germany

Quotes

Ford Focus RS RX © Ford Motor Company

“Rallycross is a sport that requires the best…it requires you to perform at levels that are world class. We’re going to use this to prove our technologies and capabilities. The partnership [with M-Sport] is unlike anything we’ve done in the past, and this car is going to be the best.” – Dave Pericak, Global Director, Ford Performance

Ford Focus RS RX © Ford Motor Company

“We’ve been doing a bit of to and fro with the design studio. At the end of the day, even the guys in the studio admit that this car is out to win races. It has to look good, but it has to perform.” – Nolan Halliday, Aerodynamics Engineer, Ford Performance

Ford Focus RS RX © Ford Motor Company

“This project has been probably the most dynamic involvement of my team in a car like this. Trying to race at the highest level of the sport and doing it with factory help and with a race shop like M-Sport has been incredible.” – Ken Block, Ford Focus RS RX Race Driver, Hoonigan Racing Division

Context/Background

Ford Focus RS RX © Ford Motor Company

This four-part documentary series will highlight various elements of the Ford Focus RS RX vehicle development, along with behind-the-scenes access and interviews with the engineering team and drivers.

Ford Focus RS RX © Ford Motor Company

Ford vehicles wearing the RS badge have had winning participation in rally for decades. Because the RS badge is reserved for vehicles that display the highest level of Ford Performance technology, automotive enthusiasts have been incredibly excited about the latest version of the Ford Focus RS. Their unbridled passion, in addition to the vehicle’s global release, made 2016 the perfect year for the program’s debut to a new generation of motorsports fans.

M-Sport is exclusively appointed by Ford Motor Company as long-term development partners for rally and rallycross products based on Focus and Fiesta models.

Steve Allen: