Two models take center stage for the Volkswagen brand at this year’s Geneva International Motor Show: first, the new edition of the “up!” city car, which will soon be appearing on the market with an impressive variety of extra equipment and improved smartphone integration. Second, Volkswagen presents an exciting concept car, which will liven up the compact car class in the form of a trendy, affordable SUV.
The new up! Leaves nothing to be desired in terms of powertrain, with a choice between powerful gasoline engines (with an available 66 kW/90 PS unit), efficient natural gas or innovative electric power units. A number of models will be appearing–there are three equipment lines, a cross-version and the spacious, 2-seater load up!–as well as new exterior colors, seat fabrics, dashpads and decorative decal designs which give each up! its own individual character. Another novelty is the smartphone integration, allowing access to navigation, music and vehicle data when used with the Volkswagen app. In addition, the “up! beats”, with a 300-watt sound system designed in collaboration with US audio specialists BeatsAudio™, joins the lineup.
The concept car can be seen as the beginning of a broad SUV offensive. With this vehicle, Volkswagen gives a realistic perspective on a completely new model series and at the same time on the future production model. Its operating concept features hardly any switches, creating a conceptual bridge to the BUDD-e, which amazed an international audience at the CES in Las Vegas.