As seen in these images from the set, Christopher Walken – and a very colorful sock – will add pizzazz to Kia Motors’ 60-second Super Bowl commercial for the all-new 2016 Optima midsize sedan.

Kia provides behind-the-scenes look at Super Bowl commercial starring Christopher Walken © Kia Motors Corporation
Scheduled to run in the third quarter, the new ad will continue to spotlight the next-generation Optima as the vibrant alternative for those determined not to blend in.