Today, Jaguar North America announced retailers throughout the country will be hosting exclusive customer events this spring to introduce the brand’s latest compact sports sedan, the Jaguar XE & Jaguar’s first ever luxury performance SUV, the F-PACE.
Events will be taking place through the month of May, with most taking place May 23-31. Attendees will be amongst the very first consumers to see Jaguar’s latest five-model line-up, which has the capacity to reach a far wider range of potential luxury customers than ever before.
Jaguar retailers will welcome the vehicles in grand style, with events that include social media contests for weekend vehicle loans, interactive bars and live music. Retailers, including Barrett Jaguar in San Antonio, Texas will be unleashing the cats at their event, as they send aerialists and body-painted Jaguar cats into the crowd to unveil the XE & F-PACE, while Jaguar Sacramento will be hosting an evening party at Mather Aviation for an impressive unveiling with music by DJ Louie, a San Francisco-based DJ.
Jaguar Main Line will be taking their event to the outdoors at the Devon Horse Show, which will feature a five-car Jaguar display, tickets to carnival rides and a raffle of an all-new Jaguar F-PACE, with all proceeds benefitting Bryn Mawr Hospital. Throughout the events, attendees and dealership personnel will be sharing images and information via social media using #NewGenJaguar.
“This is a major milestone for the Jaguar brand and we are excited to have our retailers showcase the expanded lineup of Jaguar models to a larger target audience during their New Generation of Jaguar events,” said Chris Marchand, Vice President, Operations, Jaguar Land Rover North America. “Guests will be among the first to experience the XE and F-PACE and learn about our all-new ownership package with best in class coverage, Jaguar EliteCare1.”
For added peace of mind, all 2017 Jaguar models sold in the U.S. now come equipped with Jaguar EliteCare, a best-in-class ownership package1 offering a new vehicle limited warranty with complimentary scheduled maintenance, roadside assistance and Jaguar InControl® Remote & Protect™ for five-years or 60,000 miles.
The competitively priced Jaguar XE and F-PACE add relevance for the Jaguar brand placing them in a strong position in the luxury segment. The 2017 Jaguar XE is currently available with an MSRP starting at $34,9002, and the 2017 Jaguar F-PACE with an MSRP starting at $40,9902.