BMW announced the latest enhancement to its brand shaping 3 Series with the introduction of the new BMW 3 Series. Accounting for around 25 percent of total BMW worldwide vehicle sales, the BMW 3 Series... Continue reading
Today BMW announced the “BMW Individual 7 Series THE NEXT 100 YEARS” models to mark the company’s centenary, representing the historically evolved technological competence of the world’s leading manufacturer of premium automobiles and emphasize the... Continue reading
One-shot film directed by Marc Forster featuring spectacular vehicle choreography with supermodel Gigi Hadid. To coincide with the market launch on 16 April, BMW released its “digital- first” campaign for the new BMW M2 Coupe?.... Continue reading
Two of BMW enthusiasts’ favorite app integrations team up to offer an unparalleled way to capture and share their on-track experience The BMW Group Technology Office USA and GoPro announced today that beginning summer 2016... Continue reading
In the Sports Activity Coupe segment (SAC), the 2016 BMW X4 M40i is setting new standards with enhanced driving dynamics and best-in-segment acceleration. Design The exterior of the new BMW X4 M40i makes it stand... Continue reading
The new BMW M4 GTS joins a family of exclusive BMW M3 Special Editions which have been setting the pace for 30 years. Production of the first BMW M3 (E30) got under way in 1986,... Continue reading
BMW Team RLL has had more success at Long Beach than any other venue that has played host to the IMSA WeatherTech SportsCar Championship. Since its inaugural season in 2009, the team has not failed... Continue reading
Following a successful pilot program, BMW Group today announced the launch of ReachNow, a free-floating premium car sharing service, at a press conference held in conjunction with the city of Seattle. In addition to debuting... Continue reading
There’s a wide choice among luxury SUVs suitable for big families and long journeys. Generally, they are spacious enough to accommodate up to seven or eight passengers with an unparalleled comfort that can be found... Continue reading
The 2016 BMW 7 Series sets a new benchmark in lightweight design, driving dynamics, comfort, intelligent connectivity and intuitive operation. The extensive use of carbon-fiber-reinforced plastic (CFRP) in the structure of the passenger cell and... Continue reading