Lighthearted vignettes showcase Kemper getting to know the new Cascada convertible
Buick today announced the launch of a digital-only campaign for the new Cascada convertible starring Unbreakable Kimmy Schmidt star Ellie Kemper.
The campaign is a series of ad vignettes and a YouTube film that features Kemper in a series of lighthearted, humorous scenarios. Also, a “between the scenes” short shows Kemper attending a yoga class and sharing tips on how she stays camera- and convertible-ready.
In a new series of digital ads, actress Ellie Kemper explores the new Buick lineup, including the Cascada convertible © General Motors
Today’s campaign launch follows Buick’s recent confirmation that it will air its first-ever Super Bowl commercial during next month’s Super Bowl 50.
“Our Ellie Kemper series invites viewers to join her in discovering the new Cascada and today’s modern, approachable Buick brand,” said Duncan Aldred, U.S. Vice President of Buick and GMC Sales, Service and Marketing. “This innovative digital-only campaign is another example of how Buick surprises consumers and reach audiences in exciting new ways.”
The Cascada, Buick’s first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down.