BMW of North America proudly presents its largest bicycle collection to date, featuring the BMW Cruise e-Bike, ideal for commuters, built with a BOSCH Performance Line electric motor.
BMW Cruise e-Bike © BMW AG
BMW’s collection of bicycles is designed to reflect the main characteristics of BMW vehicle design. The collection includes several unique models such as the lightweight, quick BMW Cruise Bike for the casual rider in urban environments; the sporty, stylish, and dynamic BMW M Cruise Bike for the M enthusiast, as well as the BMW Junior Cruise Bike and the BMW Kids Bike, for younger BMW fans.
“BMW aims to be the leading provider of premium mobility services, and our bicycle collection furthers that mission,” said Eric Riehle, Accessory and Lifestyle Manager at BMW North America. “As we enter the holiday season, these bikes make the perfect present for those wishing for their first BMW.”
The BMW Cruise e-Bike, at $3,430, has a bull-neck frame made of hydroformed aluminium developed in-house by BMW. Providing optimal pedal support at speeds of up to 15 mph, the removable battery can be charged directly on the bike or separately in approximately 3.5 hours for a 100 percent charge, or 1.5 hours for a 50 percent charge.
