For the kid in all of us, Ford is working with LEGO Speed Champions to bring the excitement of the racetrack to people’s living rooms with the first-ever Mustang and F-150 Raptor LEGO sets.
LEGO F-150 Raptor © Ford Motor Company
“The LEGO Group is one of the world’s top toy companies, and is loved by children and adults around the globe,” said Joe Hinrichs, Ford president, The Americas. “Many of us grew up playing with LEGO, so this is a dream project for all of us – including our engineers.”
Ford Motor Company and Craig Callum, LEGO lead designer, announce new LEGO Speed Champions product line at the 2016 NAIAS © Ford Motor Company
The 185-piece Mustang kit includes a time board and race driver. The 664-piece F-150 Raptor set includes a well-equipped garage, trailer, a drag racing Christmas tree and Model A hot rod, plus a crew of Ford workers to ensure top-quality work.
Joe Hinrichs (right), executive vice president and President of the Americas, and Craig Callum, LEGO lead designer, announce new LEGO Speed Champions product line at the 2016 NAIAS © Ford Motor Company
“We are excited about the new LEGO Speed Champions sets based on iconic Ford vehicles,” said Jill Wilfert, vice president, licensing and entertainment, The LEGO Group. “Each LEGO Ford car tells a story and has infinite play possibilities. With these new sets, kids can play out their ultimate car fantasies. They are able to role play and become the LEGO mini-figure, stepping into the greatest cars on earth.”
Joe Hinrichs (2nd from left), executive vice president and President of the Americas, and Craig Callum (left), LEGO lead designer, announce new LEGO Speed Champions product line at the 2016 NAIAS © Ford Motor Company
The Denmark-based LEGO team worked closely with Ford licensing and design teams throughout development and product design, collaborating on every detail down to the packaging and marketing materials.
Suggested retail price for the Mustang set is $14.99, while F-150 Raptor is $49.99.
