McLaren Automotive has opened doors to the secretive design studio through a series of exclusive events held at a number of its European retailers throughout this year. Yesterday, the McLaren Design Tour commenced at McLaren Paris with an exclusive programme hosted by the team responsible for taking the thrilling designs from sketch to production.
McLaren Automotive launches European Design Tour © McLaren Automotive
The invited guests are provided with an unparalleled insight into the McLaren design philosophy and taken through a series of workshops covering various design aspects such as concept sketching or clay modelling. The exclusive programme also included viewing opportunities of McLaren models, including the recently-launched McLaren 570S Coupé from the Sports Series.
McLaren Automotive launches European Design Tour © McLaren Automotive
‘Beautiful design has always been an integral part of McLaren DNA and I’m excited to explain its philosophy through the McLaren Design Tour,’ said Jon Pollock, Regional Director – Europe at McLaren Automotive. ‘The new 570S Coupé was named Best of the Best at this year’s Red Dot Awards and through events like this we can ensure that our discerning customers continue to stimulate us from the design standpoint.’
