Brand takes four of Top 10 positions on annual search trends list
It’s been a banner year for Chevrolet, bringing five new vehicles to market for 2015, and consumer interest in those vehicles is reflected digitally.
Google today released its annual Year in Search 2015 report and four of the Top 10 trends in vehicle searches were for Chevrolet models. The 2016 Chevrolet Malibu was the most searched car and the 2016 Chevrolet Silverado was the most searched truck. The 2016 Chevrolet Camaro and 2016 Chevrolet Colorado were fourth and eighth respectively in overall vehicle searches by consumers.
“Search plays a tremendous role in educating customers about our products,” said Paul Edwards, vice president, Chevrolet Marketing. “To see Chevrolet on top of trending car and truck model searches for 2015 further emphasizes that the product, design and technologies that make up our vehicles are resonating with consumers.”
Google’s Year in Search is a list comprised of its top trending search queries that had the highest share of web traffic over a sustained period throughout 2015 as compared to 2014.
Car shoppers use multiple devices, including mobile to research models, find offers and get real-time advice. According to Google, 69 percent of people who search YouTube while buying a car were influenced by the site – more than TV, newspapers or magazines.