Author: Steve Allen |
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The 2017 Hyundai Elantra received the 2016 International Design Excellence (IDEA®) Bronze in the Automotive & Transportation 2016 Category. In the crowded compact car segment, the Elantra won for its outstanding and unique design.

The 2017 Hyundai Elantra is among more than 1,700 designs projects from 30-plus countries that competed in IDEA 2016. Jury Chair Cameron Campbell, IDSA, led a team of global design experts from June 3 to 6 at the iconic Henry Ford Museum in Dearborn, MI to judge more than 600 finalists. The result—26 Gold; 47 Silver; and 63 Bronze IDEA winners that span a wide range of 21 categories such as social impact; medical and scientific innovations; transportation; home and garden; office; personal accessories; children’s products; sporting goods; and much more. “I value the critical discussions with my peers from diverse disciplines in defining the best of design,” says Campbell.

“This top honor for the 2017 Elantra shows that Hyundai is committed to creating bold and extraordinary designs,” said Peter Schreyer, President and Chief Design Officer of Hyundai Motor Group. “This award for the 2017 Elantra makes us proud and is a great recognition for our design leadership.”

IDEA® is a premier international design competition, recognizing and promoting design excellence across a wide array of industries and disciplines conducted annually by the Industrial Designers Society of America (IDSA). IDEA judging is based on the following criteria of Design Excellence: Design Innovation, Benefit to the User, Benefit to the Client, Benefit to Society and Appropriate Aesthetics.

The 2017 Hyundai Elantra, offered as a traditional compact sedan, an efficient turbocharged Eco model and a performance-minded upcoming Sport edition, sports a bold aerodynamic design with a comprehensive suite of safety features, modern interior styling with class-above features and user-friendly technologies. Starting at $17,150, the new Elantra is priced $100 less than the award-winning model it replaces.

A selection of IDEA 2016 winners will be showcased in an exhibit that opens July 11 at The Henry Ford—also the site of the grand IDEA 2016 Ceremony and Samsung-sponsored Gala on August 17 that coincides with the kickoff of the IDSA International Conference set for August 17-20 at the Detroit Marriot at the Renaissance Center. The IDEA 2016 Ceremony is free and open to the public. Gala tickets can be purchased in advance or on site.