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Charging Ahead: The MINI Goes Electric

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Head of MINI Brand Management Sebastian Mackensen and Head of MINI Series Management Peter Wolf preview the first plug-in hybrid model by the British Premium Brand © BMW AG
October 17, 2016
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Charging Ahead: The MINI Goes Electric

Head of MINI brand management Sebastian Mackensen and Head of MINI series management Peter Wolf preview the first plug-in hybrid model by the British premium brand. Hallmark MINI driving fun combined with zero tailpipe emissions.... Continue reading

Posted in: Preview Technology
MINI John Cooper Works Clubman © BMW AG
September 21, 2016
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2017 MINI John Cooper Works Clubman Review

Having conquered the small car category, the latest generation of the John Cooper Works model family now takes the premium compact segment by storm, too. In terms of its exterior dimensions and space, the new... Continue reading

Posted in: New Launch
Serena Williams behind the scenes at the MINI 2016 Olympics commercial shoot © BMW AG
August 2, 2016
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MINI USA Honors “The Defiants” in New Olympics Campaign

A volleyball player who is a two-time survivor of cancer. A Rugby player who was a “special-ed kid.” A fencer who is Muslim. Meet some of the athletes of this year’s U.S. Olympics team who... Continue reading

Posted in: Culture
2016 MINI Countryman © BMW AG
July 27, 2016
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Best Subcompact SUVs for 2016-2017

The most recent trend in the automotive industry are the subcompact SUVs. They are designed to fit both the city and the country, road and offroad, fast driving and high safety. Here, we gathered the... Continue reading

Posted in: Rating
small suvs with 4 wheel drive
July 22, 2016
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Best Convertibles for 2016-2017

Convertible cars are ideal for hot summers in California or Florida but, of course, they are popular not only there. Sporty, good-looking, they represent the whole style of life. Here, we gathered the best convertible... Continue reading

Posted in: Rating
MINI TAKES THE STATES Shifts Into Gear and Motors With a Purpose © BMW AG
July 13, 2016
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MINI TAKES THE STATES Shifts Into Gear and Motors With a Purpose

MINI TAKES THE STATES 2016 (MTTS), the eagerly anticipated two-week cross-country rally for MINI owners and enthusiasts, kicked off this weekend in Atlanta, GA. The bi-annual trek will travel track-to-track through America’s open roads, stopping... Continue reading

Posted in: Culture Promotion
2016 ReachNow First Expansion © BMW AG
June 29, 2016
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ReachNow Car Sharing Celebrates Growing Demand

Citing strong demand for its premium car sharing service, ReachNow today announced the first expansion of its “Home Area,” just two and a half months since the company launched the service. The Home Area will... Continue reading

Posted in: Promotion
MINI VISION NEXT 100, BMW VISION NEXT 100, Rolls-Royce VISION NEXT 100 (l-r:), Harald Krüger, Chairmen of the Board of Management of BMW AG © BMW AG
June 20, 2016
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BMW Group: THE NEXT 100 YEARS

The BMW Group’s view of the future The BMW Group is celebrating its centenary under the motto “THE NEXT 100 YEARS”. Future orientation and adaptability have always defined the BMW Group’s identity as a company.... Continue reading

Posted in: Design Future History Technology
2017 MINI Seven © BMW AG
May 11, 2016
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2017 MINI Seven Preview

The special edition will be available in both Cooper and Cooper S variants of the MINI Hardtop 2 Door and 4 Door models MINI USA is proud to introduce the new MINI Seven, the first... Continue reading

Posted in: Preview
2016 Abu Dhabi Desert Challenge © BMW AG
April 7, 2016
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Abu Dhabi Desert Challenge: Four MINI ALL4 Racing in the Top Five

Round 2 of the 2016 FIA Cross Country World Cup: Abu Dhabi Desert Challenge. Six MINI ALL4 Racing inside top ten. The Abu Dhabi Desert Challenge, round two of the 2016 FIA Cross Country World... Continue reading

Posted in: Championships Racing
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